Case Study: How GMX7 Dominated Their Event with a Unified Brand Experience
GMX7 Project Spotlight
Category: Event Activation / Project Spotlight Client: GMX7 (Aquatic Resistance Training)
In the crowded world of outdoor events and trade shows, you have about three seconds to capture attention. If your setup looks patchwork—with mismatched blues, pixelated graphics, or flimsy hardware—potential clients keep walking.
But when you get it right, your booth becomes a beacon.
Our recent project with GMX7 is the perfect example of how a Complete Custom Solution turns a standard 10x10 space into a high-impact brand experience. By trusting The Brand Store by LogoGear as their single-source provider, GMX7 ensured that every element—from the tent canopy to the table throw—worked together to tell a cohesive story.
The Anatomy of a Professional Activation
Looking at the GMX7 setup, you can see the difference that professional design and production make. Here is the breakdown of this "Event Kit":
The Custom Canopy (The Beacon): We utilized the high peaks for maximum visibility, printing their tagline ("Greatest Aquatic Resistance Training") clearly across the valance. It’s not just shade; it’s a billboard.
The Full Back Wall (The Storyteller): Instead of a plain curtain, GMX7 used a full-color dye-sublimated back wall. The high-resolution action shot of the swimmer immediately explains what the product does without a salesperson saying a word.
The Fitted Table Throw (The Anchor): A loose tablecloth looks messy. This fitted, branded throw anchors the space, providing a clean, professional "front desk" for brochures and product demos.
The Power of the Single-Provider Advantage
Many businesses make the mistake of piecemealing their event gear. They buy a tent from an online discounter, a tablecloth from a local print shop, and banners from a third vendor.
The result? "Frankenstein Branding." The navy blues don't match, the logos are different sizes, and items arrive on different days.
Here is why GMX7 chose The Brand Store as their single partner:
1. Guaranteed Color Consistency
Navy blue is notoriously difficult to match across different materials. The ink reacts differently on the canvas of a tent than it does on the polyester of a table throw. Because we handled the entire production suite, we ensured the GMX7 Navy was identical across all three surfaces.
2. One Design Language
Our team didn't just print files; we ensured the design flowed. Notice how the angular design on the back wall complements the sharp logo on the tent? That happens when one design team oversees the whole ecosystem.
3. Simplified Logistics
One invoice. One point of contact. One delivery date. We took the stress out of the supply chain so the GMX7 team could focus on what they do best: training athletes.
Is Your Event Setup Working for You?
Your booth is the handshake of your business. Does yours say "Professional Partner" or "DIY Project"?
At The Brand Store by LogoGear, we build complete event kits that fit your brand and your budget. Stop juggling vendors and start dominating your events.